Zrównoważony model biznesu przedsiębiorstwa uzdrowiskowego. Model działalności turystyczno-leczniczej w uzdrowiskach w okresie g

Wprowadzenie 7

Rozdział 1
Działalność turystyczno-lecznicza w uzdrowiskach i jej uwarunkowania w okresie pandemii COVID-19 15
1.1. Działalność zakładów uzdrowiskowych 15
1.2. Uwarunkowania kryzysowe przedsiębiorstw turystycznych związane z zagrożeniami epidemiologicznymi wywołanymi pandemią wirusa SARS-CoV-2 26
1.2.1. Pandemia koronawirusa SARS-CoV-2 26
1.2.2. Turystyka w czasie pandemii COVID-19 33

Rozdział 2
Modele biznesu i zrównoważone modele biznesu 39
2.1. Modele biznesu 40
2.2. Zrównoważone modele biznesu 44
2.3. Propozycja wartości zrównoważonej 53

Rozdział 3
Badania nad modelami biznesu w turystyce w kontekście nowych wyzwań 61
3.1. Badania w zakresie modeli biznesu w działalności turystyczno-leczniczej 61
3.2. Turystyka zrównoważona 66

Rozdział 4
Działalność zrównoważona przedsiębiorstw uzdrowiskowych w czasie pandemii COVID-19 - wyniki badań własnych 75
4.1. Metodyka badań 75
4.2. Wyniki badań empirycznych w polskich uzdrowiskach 78
4.2.1. Rola zakładu w przeciwdziałaniu pandemii SARS-CoV-2 78
4.2.2. Zmiany w działalności uzdrowiskowej i w modelach biznesu uzdrowiskowego 80
4.2.3. Zrównoważone działania zakładu uzdrowiskowego 85

Rozdział 5
Zrównoważony model biznesu uzdrowiskowego 95
5.1. Standardowy model biznesu przedsiębiorstwa uzdrowiskowego 101
5.2. Zrównoważony model biznesu przedsiębiorstwa uzdrowiskowego 103
5.3. Krytyczny profil działalności 110
5.4. Transformacja etapowa modelu biznesu 118

Rozdział 6
Generator inspiracji zrównoważonych modeli biznesu 121
6.1. Moduł teoretyczny 124
6.2. Moduł badawczy 126
6.3. Generator inspiracji 128

Zakończenie 131
Bibliografia 137
Spis rysunków 151
Spis tabel i załączników 152
Załączniki 153

ADAM R. SZROMEK - profesor tytularny w dziedzinie nauk społecznych w dyscyplinie nauk o zarządzaniu i jakości, członek Rady Dyscypliny Nauk o Zarządzaniu i Jakości Politechniki Śląskiej oraz członek Komitetu Polskiej Akademii Nauk (PAN). Autor wielu publikacji naukowych z zakresu zarządzania w turystyce i lecznictwie uzdrowiskowym. Kierownik i wykonawca projektów naukowo-badawczych nadzorowanych przez Narodowe Centrum Nauki w Krakowie. Członek redakcji czasopism naukowych: Sustainability, Journal of Tourism and Recreation, Current Issuess of Tourism Research. Uczestnik kursów i szkoleń współczesnego biznesu, Akademii Przywództwa Global Leadership Summit i certyfi katów Unii Europejskiej w zakresie przedsiębiorczości. Autor powieści przygodowych.

Recenzenci:
Dr hab. Daniel Puciato, prof. Politechniki Opolskiej
Dr hab. Piotr Romaniuk, prof. Śląskiego Uniwersytetu Medycznego w Katowicach

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